Wednesday, June 19, 2013

Microsoft backsteps on DRM & Always Online



Coming as a shock to some, and expected to others,  Microsoft is switching their stance on some major policies and decisions regarding their new console due out this November.  Microsoft's president of interactive entertainment Don Mattrick shared this on Xbox's news site:

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Last week at E3, the excitement, creativity and future of our industry was on display for a global audience.

For us, the future comes in the form of Xbox One, a system designed to be the best place to play games this year and for many years to come. As is our heritage with Xbox, we designed a system that could take full advantage of advances in technology in order to deliver a breakthrough in game play and entertainment. We imagined a new set of benefits such as easier roaming, family sharing, and new ways to try and buy games. We believe in the benefits of a connected, digital future. 

Since unveiling our plans for Xbox One, my team and I have heard directly from many of you, read your comments and listened to your feedback. I would like to take the opportunity today to thank you for your assistance in helping us to reshape the future of Xbox One. 

You told us how much you loved the flexibility you have today with games delivered on disc. The ability to lend, share, and resell these games at your discretion is of incredible importance to you. Also important to you is the freedom to play offline, for any length of time, anywhere in the world.

So, today I am announcing the following changes to Xbox One and how you can play, share, lend, and resell your games exactly as you do today on Xbox 360. Here is what that means:
  • An internet connection will not be required to play offline Xbox One games– After a one-time system set-up with a new Xbox One, you can play any disc based game without ever connecting online again. There is no 24 hour connection requirement and you can take your Xbox One anywhere you want and play your games, just like on Xbox 360.
  • Trade-in, lend, resell, gift, and rent disc based games just like you do today – There will be no limitations to using and sharing games, it will work just as it does today on Xbox 360.
In addition to buying a disc from a retailer, you can also download games from Xbox Live on day of release. If you choose to download your games, you will be able to play them offline just like you do today. Xbox One games will be playable on any Xbox One console -- there will be no regional restrictions.

These changes will impact some of the scenarios we previously announced for Xbox One. The sharing of games will work as it does today, you will simply share the disc. Downloaded titles cannot be shared or resold. Also, similar to today, playing disc based games will require that the disc be in the tray.

We appreciate your passion, support and willingness to challenge the assumptions of digital licensing and connectivity. While we believe that the majority of people will play games online and access the cloud for both games and entertainment, we will give consumers the choice of both physical and digital content. We have listened and we have heard loud and clear from your feedback that you want the best of both worlds.


Thank you again for your candid feedback. Our team remains committed to listening, taking feedback and delivering a great product for you later this year.

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Widely regarded as the most caustic features of the console, the loss of a 24 hour check-in window and the ability to trade-in and share disc based games is a huge boon to consumers.  This does come with some caveats though: discs will once again be required to be in the tray in order to play disc based games again.  This also cuts out some of the functionality of always having access to those games based just on gamer profiles.  Also, this functionality is going to require a day 1 patch before it can be used offline.  On another plus side however, the loss of an always online connection is said to also remove region locking for the console, which I'm sure CDProjekt Red appreciates.

There are a lot of facets to this announcement worth considering.  First off, this speaks volumes of exactly what kind of beating Sony served to Microsoft last week at E3.  Most sites have been comparing it to some kind of boxing or MMA match with Sony delivering a TKO.  Indeed, everybody involved at the blog was amazed at what a direct attack Sony sent out to their main competitor.  In some ways, it takes a lot of guts for a company to go back on what before they believed to be major selling points of their new box.  In another,  it's extremely reactionary and makes you wonder who's bright idea it was in the first place.

In the end, this is straight benefit to the consumer.  Old-school capitalism.  Making the Xbone more competitive to the PS4 means we should be seeing better deals vying for the public eye this holiday season.  The PS4 still holds a lot of cards with it's $100 cheaper price point and it's seemingly total devotion to indie developers.  Still, the gulf isn't nearly as wide as last week.

All of this while 4.45 firmware for the PS3 seems to be bricking consoles.  Good week for Microsoft it seems.

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